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Canada Dry Mott’s new product love affair | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Megan Haynes

Canada Dry Mott’s (CDM) is trying to put the snap back in Snapple.

The brand, which is not one of the company’s big sellers in Canada, is getting some new life breathed into it, debuting a new product in a new retail environment. Get ready to meet Vodka-infused Snapple, which hits shelves this month.

http://strategyonline.ca/2015/03/31/canada-dry-motts-new-product-love-affair/
 

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